Google Analytics 4

Stashlist fires the standard add_to_wishlist GA4 event automatically whenever a customer saves a product. No configuration is needed in Stashlist; it works with whatever GA4 is already on your store.

How it works

When a customer clicks the wishlist heart, Stashlist checks for window.gtag on the page. If it's present, it calls:

gtag('event', 'add_to_wishlist', {
  items: [{
    item_id:      '<variantId>',
    item_name:    '<productTitle>',
    item_variant: '<variantTitle>',
    price:         <price>,
    currency:      '<storeCurrency>',
  }],
});

This is a recommended GA4 e-commerce event, so it maps directly to GA4's standard reporting without any custom setup.

Setup

No setup is required in Stashlist. Just make sure GA4 is installed on your store through one of these methods:

• Shopify's Google & YouTube sales channel: the recommended approach. Installs GA4 automatically on every page.
• Google Tag Manager: if you manage tags via GTM, ensure the gtag.js base tag fires on all pages.
• Your theme: add the GA4 base snippet to theme.liquid directly.

Verifying it works

1. Open your store in Chrome and open DevTools → Console.
2. Enable GA4 debug mode by running: window.gtag('config', 'G-XXXXXXXX', { debug_mode: true })
3. Click the wishlist heart on a product.
4. In GA4 → Admin → DebugView, you should see an add_to_wishlist event appear within seconds.

Using the event in GA4

Once events are flowing, you can use add_to_wishlist in GA4 reports and explorations:

• Events report: Go to Reports → Engagement → Events to see add_to_wishlist event counts
• Funnel exploration: Add add_to_wishlist as a funnel step between product views and purchases to measure wishlist conversion rate
• Audience builder: Create an audience of users who triggered add_to_wishlist for use in Google Ads remarketing